SEO fundamentals

Start off the year with a 21-day portfolio challenge

Beginner
8min

Launching your site is one thing, but making sure people can find you on the web is a different ballgame. The world of search engine optimization (SEO) can be a tough and intimidating field to break into. This course offers an overview of SEO basics, like verifying your site with Google, managing your indexing status, and best practices to keep your "link juice" flowing as your site evolves.

An overview of search engine optimization (SEO) fundamentals and best practices — learn how to optimize your content from the start.

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Summary

Course progress

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Launching your site is one thing, but making sure people can find you on the web is a different ballgame. The world of search engine optimization (SEO) can be a tough and intimidating field to break into. This course offers an overview of SEO basics, like verifying your site with Google, managing your indexing status, and best practices to keep your "link juice" flowing as your site evolves.

The challenge

Challenge
Day
Be a website hero
01
The ultimate navbar
02
Magical CMS layout
03
Formulate leads and science
04
Virtual shoes for your site
05
Hello, it's responsiveness
06
Show off your project pages
07
Project pages working everywhere, anywhere
08
The optimum contact page
09
Show us your contact page
10
Test your Open Graph settings
11
Shine a light
12
Bring your portfolio to life
13
Lost, but never forgotten
14
Password-protected
15
Practice accessibility
16
Share your design in progress
17
Ready, set, publish!
18
Portfolio verification
19
Update your CMS
20
Showcase your portfolio
21

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The challenge

Challenge
#
Site Build: Hero
01
Site Build: Navigation
02
Site Build: Logos
03
Site Build: Cards
04
Site Build: Form
05
Site Build: Footer
06
Site Build: Responsiveness
07
Site Build: Publishing the site
08

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Course outline

Getting started

SEO fundamentals

4
Lessons
Getting started
Getting started
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Paid vs. organic search

For the vast majority of search engines, search engine results pages feature two different forms of results:

  1. Paid search results, or ads
  2. Organic search results, which are ranked by relevance and, to an extent, reputability

In this video, we'll go into more detail on the difference, and how the two types can impact your marketing efforts.

Transcript
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Read the full article

Google site verification

Verify ownership of your website and gain access to Google Search Console tools, like indexing.

Transcript
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Read the full article

Google Analytics

Add Google Analytics to your Webflow site.

Transcript
Read the full article
Read the full article

301 redirects

Use 301 redirects to route traffic from an old URL to a new URL.

Transcript
Read the full article
Read the full article

Requirements

  • A new site to launch
  • Google Search Console account
  • Google Analytics account
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Blank pages without hitting page limits
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